Ian Stuart Interview

What is your number one tip for choosing the right wedding dress?

Ian Stuart Interview

What is your number one tip for choosing the right wedding dress?

I really encourage brides to try a dress of every shape, you might be surprised by what actually suits you. Once you have found your ideal shape via a first appointment at a boutique, use a second appointment to try on different styles within that silhouette.

Any other advice?

What wedding you will have will determine the type of dress, and what statement you want to make; so consider your venue when choosing your dress. For example, if you have a grand wedding, you may get lost among your guests if you opt for a slim, simplistic gown. Also, don’t be put off a dress if there is an element you would like to change as designers usually offer bespoke services. You can customise your gown to suit your style and figure.

Can you give us an idea of what will be on trend next season?

I actually believe bridal is quite trendless. There are more popular looks, such as vintage, 50’s or Bohemian but this tends to reflect people’s lifestyles rather than fashions, so I don’t think these will ever go away. The wedding day is a bride’s chance to be different from what their girlfriends have done; to express their mood and individuality.

What about your own 2014 Collection?

I wanted to celebrate the diversity of the modern bride, and took inspiration from personality then translated this into a series of amazing looks. My gowns tend to appeal to brides with strong personality and style, they are not your typical ‘cookie cutter brides’. They want something different, avant-garde.

Any other news from inside the industry?

The internet has generated a market for counterfeit dresses that wasn’t there before. Brides think that they are saving £100s/£1000s, but end up wasting money on a dress they would never want to wear and the experience can be extremely upsetting. All the magic goes. Often, counterfeit sites, illegally, have a no returns policy. This should be the first warning sign. They don’t care about you and they are an illegal operation.